What is Constant Contact Email Marketing?
I’m Tobi Schwartz-Cassell, a professional content and event marketer as well as a Certified Constant Contact email marketing Solutions Provider.
Email marketing is one of the many ways to get the word out about your business. Advertising is another way, and public relations is yet another. But email marketing works so well because it gets your message right into your prospective customer or client’s inbox.
Constant Contact is the software that I’ve been certified to use to get your message into those inboxes. Another way to describe what Constant Contact and I do for small and medium-sized businesses is email automation. Email automation allows us to send relevant and timely emails that are designed to maximize engagement and increase results.
As a Certified CCSP, I have studied and been tested on Constant Contact email marketing software, and am authorized to call myself an expert in the use of their tools, as well as their logo. I receive continuing education from them, and am periodically offered discounts that I can offer to new Constant Contact clients.
98% of Constant Contact emails hit customers’ inboxes.
Only 77% of regular email does.
There are three areas in which I can help your small or medium-sized business grow:
- As a highly qualified journalist, I am able to ghost-write your blog. A blog is what connects your newsletter to your website. So when a reader clicks through your newsletter to read your entire blog post, they might end up staying for a while to see what you have to offer.
- Having worked with in the Constant Contact software since 2008, I know my way around this platform so I can help grow your open and click-through rates, which is the direct line to increased engagement and sales.
- List growth and maintenance is the bottom line. You can put out the best blog post and plop it in the most beautiful email newsletter, but if there’s no one to send it to, it’s like that tree that falls in the forest, which presumably no one hears. I work with my clients to create, develop and maintain their database, and create customized lists to have even more of an impact on customer engagement. And I do it strictly by the book using the industry standard of permission marketing.
91% of all US adults like to receive promotional emails from companies they do business with.
Source: Marketing Sherpa
So, are you ready to get started?
Email me to schedule your FREE Mini Marketing Analysis (MMA). Your MMA will take place during a 10 to 15 minute phone call. We’ll come up with some ideas of what you might need to do to help your business grow.